Taught by humans, to help humans.
Out of the box, Max-AI Broker is a trained machine that answers your sales enquiries, collects the data, asks the relevant questions and structures the deal. Then your licensed broker reviews it, edits it and submits it to the financiers. The machine does the machine work. Your people get to be human again.
Four jobs for the machine. One for the human.
Taught by the very best in the industry: the questions a senior broker asks, in the order a senior broker asks them. Max-AI learned the craft from people who have written thousands of deals.
Answers the enquiry
Website, text, call or walk up. 9pm on a Friday or 6am on a Monday. The same warm, patient first conversation every time.
Collects the data
Names, numbers, documents, the story behind the deal. Nothing asked twice. Nothing lost in an inbox.
Asks the right questions
Purpose, security, servicing, timing, the things that decide whether a deal is a deal. Asked the way a senior broker asks them.
Structures the deal
A clean deal sheet. Lender fit, gaps flagged, next steps listed. Parked on your broker's desk, ready.
Review. Edit. Submit.
The licensed broker holds the licence and the decision. They read what Max-AI prepared, change what needs changing, ring the client, and submit to the financier. Max-AI never does.
Choose a face. Give it your personality.
Two ways for Max-AI to meet your customers. A digital human, or an orb in your colours. Both speak with the manners you set: name, greeting, tone, the words your brand uses. Try the orb now, it changes as you do.
The digital human

A face and a voice. Patient, warm, unhurried. This is how Max-AI greets customers at Punters Finance today. Name it, dress it, give it your opening line.
The orb
No face, all brand. It breathes while it listens and pulses while it speaks. This is Sam's office at ASAP Capital. Pick your colours and watch it become yours.
Your voice
Formal or friendly. First names or surnames. The opening line and the sign off are yours to write.
Your rules
What Max-AI may say, what it must hand to a human, the hours it answers as your office and the hours it takes a message.
Your badge
Max-AI runs under your brand, your domain, your colours. Customers meet your business, with Max-AI as the engine under the badge.
Matt went first, so you are not the test.
Two of Matt's own brokerages run on Max-AI today. Open either and talk to it.
ASAP CapitalCommercial and development finance
Sam's office at work. The orb takes the first conversation, Sam's team takes the deal.
Open asapcapital.dev →Punters FinanceResidential mortgage broking
Nick's desk runs on Max-AI. The digital human greets, Nick reviews and submits.
Open puntersfinance.dev →HumanBack.
Ninety three seconds on why Matt built it: machines doing the machine work, so knowledge workers get to be human again.
Safe by design.
Discloses it is AI
Every conversation opens with it. Nobody is ever misled about who they are talking to.
Never gives credit advice
Max-AI prepares. It does not recommend a product, quote a rate as advice, or submit to a lender. The licensed broker does.
Consent before contact
Texts and emails only with consent on record. Every message carries a working stop. Spam Act compliant, logged, auditable.
Your data stays yours
Your tenancy, your records. Exportable at any time. Nothing you or your customers say trains a public model.
A human can always take over
One tap and your broker is in the conversation. Max-AI hands over the full transcript and the deal sheet so far.
Taught by the best
The question flow was written with senior brokers who have structured thousands of deals, then refined on live enquiries in Matt's own brokerages.
One fixed monthly fee per brokerage.
Not per seat, not per enquiry, not per deal. Matt tells you the number in a conversation, because the right setup depends on how your office runs.
- Out of the box setup under your brand
- Digital human or orb, your colours and your voice
- Every enquiry answered, every hour
- Deal sheets on your broker's desk, ready to review
- A human in the loop at every decision
Flip360, the referral network, is a separate subscription with its own terms.